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6 Pillars to Drive your Sports Organization Forward

Why six pillars of a sports organization to drive performance?


Why athlete development, coaching, culture, recruitment, people (leadership) and finances?


Because this framework captures the key elements to running a high performing sports organization, understanding the status quo and figuring out how to keep driving performance forward.


Your Six Pillars:



One study out of Australia identifies 16 different values and priorities used to asses performance. They include making sure the club develops an ethos of having a shared responsibility for performance, developing a functional volunteer structure, creating a high performance culture, performing long term planning, having a commitment to values, establishing efficient internal procedures and reported stakeholder satisfaction, just to list a few. 

If you look at some of the factors behind Liverpool’s recent success - new ownership, new manager, commercial success, operational improvements, strengthened economic situation, alignment throughout the club, playing style designed for the fans, stakeholder engagement - they speak to similar KPIs and factors as noted above. 

When you perform a diagnostics on your club using these six pillars as the framework, you start to uncover performance gaps and learn key insights to take you to the next level. You start to see how you can organize your club more effectively, how you can build out the foundation to become more robust, and what values you want to impart on your athletes, parents and recruits. 

Putting this framework in place gives you insight on where to focus now, how to increase alignment, and how to build for the future. It puts your entire organization on the same page and gets everyone rowing in the same direction.